Search engine optimization is a long-term digital marketing strategy that can deliver a significant return on investment for contractors. It helps your website rank higher in online search results and drives targeted traffic to your business, providing leads for new customers. This article explains what SEO is, and how it can help your contracting company achieve its business goals.
Getting your contractor website on the first page of search engine result pages (SERPs) isn’t easy and it definitely doesn’t happen overnight. It requires the implementation and execution of multiple techniques within a robust SEO for contractors strategy.
When homeowners near your contracting company conduct research about your services on a search engine, they are looking for specific keywords that relate to the type of work you do and the services your company provides. If they find you on the first page of their search, odds are good that they will contact you for more information.
Performing search engine optimization for your construction company can take on many different forms, but the two most important types are content creation and link building. The former involves generating content that uses the keywords relevant to your business and putting that content on your website in order to generate organic search traffic. The latter involves promoting your content through external channels such as social media and PR to improve your website’s visibility.
Both of these techniques are crucial for the success of your contractor SEO strategy. But there are other aspects to consider as well.
While SEO tactics like link building and content marketing are essential, they can be time-consuming. If you are a busy contractor, it might be more beneficial for you to hire an agency that specializes in contractor SEO to perform these tasks on your behalf. An agency will already be familiar with the best practices for contractor SEO and can ensure that your content is optimized for your target market.
Another aspect of SEO for contractors is technical SEO, which refers to the process of optimizing a website so it can be understood by search engines. This includes ensuring that your website has a fast loading speed, a responsive design that is compatible with mobile devices and a secure server. It also refers to the use of the right meta tags and other structural elements that can make your website more visible.
Contractors need a strong contractor SEO strategy to get their website on the first page of SERPs and drive qualified traffic. Once that happens, the leads you receive from organic search can be converted into customers and help your business grow. For example, when we used our contractor SEO services for a roofing company, their site saw an incredible 600 percent increase in goal completions on their website. This translated into more phone calls, quotes and revenue. Invest in an effective contractor SEO strategy today and watch your profits soar.